If only.

No, Amazon is very slick about this. They distract from the real problem and instead turn it into a conversation about having sufficient Amazon services to ensure the site stays up. It used to be that they’d just talk to people who didn’t know better, and the tech teams would be told how to do their jobs by marketing doofs. Now, companies have “cloud architects” who’s jobs depend on the IT stack being so complex their jobs are secure, and AWS doesn’t have to bypass the dev/ops teams.

Or you just block them.

I will note that in my experience the bot army from META is by far the most aggressive and destructive. At one point, traffic from their systems was tenfold all the others combined.

Why spend hundreds of man hours on optimisation of your website when for as little as $4/h you can get an additional VMs in the cloud to scale horizontally.