The report highlights the growing influence of the Animal Outlook Network, launched in 2024, which combines behavioural science with animal advocacy. Volunteers supported legal actions leading to criminal animal cruelty charges, aided farmers transitioning from animal to plant-based agriculture, and helped organise VegWeek events at universities.

Jenny Canham, director of outreach and engagement at Animal Outlook, emphasised the crucial role of volunteers: “Volunteers enable us to extend our reach and deepen our impact in ways that would otherwise be impossible.”